Wade Clisby, Principal at Eyemedia Digital Communications, will provide an overview of digital signage and the benefits of digital signage.

Digital Signage is a highly effective and economical means of displaying engaging, targeted multimedia content on LED, LCD, and Plasma displays. Digital Signage allows business owners, brand marketers, etc., to effectively promote, advertise, inform and entertain their specifically targeted audiences.

A recent survey by Adcentricity demonstrated that 69% of marketers and brands plan or sustain to increase their digital out-of-home advertising spends through 2009-2010

Digital out-of-home media offers tremendous hyper-targeting opportunities.

Digital Out of Home (DOOH) spending for DOOH in Canada is estimated at $42MM for 2010 with a 13.2% to 2013.  

Mark Howe, Director of Marketing & Professional Development at Thompson Dorfman Sweatman LLP, will provide an overview on social media tools including Facebook, Twitter and LinkedIn. Blogs, podcasts and e-newsletters will also be discussed.

Facebook has over 250 Million active users. Over 120 Million log in at least once per day. The fastest growing user demographic on Facebook is those 35 years of age or older.

LinkedIn (“Facebook for business”) has over 44 million users in 200 countries. Executives from all fortune 500 companies are on LinkedIn.

Twitter (micro-blogging) has over 10 million unique visitors. The largest demographic is 45-54 years old, the second largest is 25-34 years old.

Elmer Gomes, Partner at Thompson Dorfman Sweatman LLP, will provide an overview of some legal issues impacting new media including: privacy matters and employee/employer considerations.

Making the most of new media while minimizing exposure.