The Canadian Bar Association Legal Conference will be held August 12 – 14 in Ottawa, Canada. On Saturday, August 13th, Mark Howe, along with Sandra Goodwin, Managing Director, Client Development and Service at McInnes Cooper, and Heather Suttie, Legal Marketing and Business Development Consultant of Heather Suttie and Associates will be giving a presentation on What Your Clients Think of You.
Fierce pressure on lawyers and law firms is coming from all sides and fronts, including highly aggressive and hungry competitors. As a result, success is defined and measured by clients with permanent buying power. The most successful lawyers seek client feedback, listen to and invest actively in their target markets, develop a go-to reputation for solving problems, and consistently exceed client expectations. In this session, a high-powered panel of experts in the legal field will share their experiences, solutions and practical tips for keeping current clients happy and attracting targeted prospects.
- Identify best practices for soliciting and acting on client feedback in order to bolster client loyalty, including survey types and techniques
- Understand how to develop a go-to reputation through personal and/or firm strengths
- Develop strategies for building client relations into your brand and delivering client service excellence